Alethea Wu

Digital Marketing Manager

After starting in the hospitality industry, Alethea found herself more interested in connecting to a group of audiences than talking to individual guests. So she decided to turn her passion in serving guests into serving clients. After completing the Integrated Marketing program in NYU, Alethea joined OCD digital team full time employee. With knowledge across all digital media forms, Alethea focuses on search marketing including SEO and SEM strategy, planning, executing, and optimizating. Named after the greek word "truth", Alethea is committed to tell the truth, the whole truth and nothing but the truth....Wait...No, she is committed to using digital marketing strategy smartly and scientifically with transparency to achieve better results and ROI. Besides the broad spread marketing skills, she is also an expert in data analytics, web analytics, finding customer insights, and data visualization.