David originally studied chemistry and biology in college. But he found that developing marketing strategies was less volatile than mixing chemical compounds, so he switched his emphasis to media and marketing in the real world. He is the founder of OCD Media, and brings 30 years of ground breaking industry experience as a change agent and a pioneer in many areas. He had senior management positions at Initiative Media, TN Media, DMB&B/MediaVest, Schering-Plough (in-house agency), McCann and Saatchi. David focuses on marketing science (not able to completely walk away from his scientific background) and developing customized analytical tools to yield greater media effectiveness. He has been awarded MIN Sweet 16 2013 Honoree for Magazine Brand Leadership. He is often featured as a panelist or keynote speaker at industry events and his position papers/thought pieces are frequently published in key marketing/media trade journals. David teaches graduate level Integrated Marketing at NYU. If he’s not at his desk check the local golf course.